Amazon launches in UAE, replaces

Amazon and SOUQ have announced the launch of, few weeks ago NewsEnquire reported rumours of a major rebranding of the UAE’s leading e-com platform. replaces almost two years after the online retail giant bought it for US $580 million. features 31 million products from local and international businesses, including products previously available on Souq and five million products from Amazon. Customers shopping on will enjoy the same prices as on Souq and benefit from Amazon’s reliable delivery service.

Shoppers in the UAE can make online purchases through the Amazon app or by visiting the new website, while customers who still use will be redirected to the new domain.

Users can opt for Arabic language when browsing the site, making the e-shopping experience more localised.

Payments made in AED using local and international credit cards. Customer can also choose to pay cash on delivery. attracting 45 million visits per month with its product categories including electronics, fashion, perfumes and beauty, kitchen and supermarket.

With localised operations in the UAE, Saudi Arabia and Egypt, SOUQ opened a new 40,000-square-metre fulfilment centre in Dubai South.

E-commerce sector growing at the fastest pace globally, with online sales expected to double to US $48.8bn by 2021.

UAE expected to increase Ecommerce spending by 170 per cent to US $27.1bn in 2022, from US $9.7bn in 2017.

SOUQ founded by Ronaldo Mouchawar in 2005, initially as an auction site linked to internet portal Maktoob. It rapidly grew into the dominant online shopping portal in the MENA region.

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