If you’re reading this, you probably have already realized that there is value in content marketing.
If you’re in the process of creating a content marketing strategy for your business? Want to know the important ingredients every content strategy requires for success?
Oracle, shares its guide to crafting a content marketing strategy in this infographic.
Here’s a quick summary:
- Set your goals
- Identify your resources
- Gauge your customers’ needs
- Define your campaign architecture
- Measure your success and identify areas for improvement
Check out the infographic for more detail.