Tips & Tricks

5 Key Ingredients for Content Marketing Strategy

If you’re reading this, you probably have already realized that there is value in content marketing.

If you’re in the process of creating a content marketing strategy for your business? Want to know the important ingredients every content strategy requires for success?

Oracle, shares its guide to crafting a content marketing strategy in this infographic.

Here’s a quick summary:

  • Set your goals
  • Identify your resources
  • Gauge your customers’ needs
  • Define your campaign architecture
  • Measure your success and identify areas for improvement

Check out the infographic for more detail.


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