TiE Mumbai Advises Startups for MSME Registration

There is no doubt that the MSMEs (Micro, Small and Medium Enterprises) are today the precursors of India’s…

There is no doubt that the MSMEs (Micro, Small and Medium Enterprises) are today the precursors of India’s economic growth. They are major contributors to the tax base of India. The government has run several developmental avenues for the empowerment and expansion of the MSME sector. It is beyond any doubt that the key for Startup founders to access all such avenues is to obtain the Udyog Aadhaar MSME Registration in India.

I see merit in Startups especially early stage and growth stage to avail the benefit of MSME registration. We welcome and support the Government’s initiative to make liquidity available to all businesses and this will help the economy to bounce back sooner,” said Atul Nishar, President, TiE Mumbai.

Sanjay Mehta, Founder & Partner 100X.VC and Board Member, TiE Mumbai

With the Atmanirbhar package, MSME registration for startups is a necessity as there are good benefits which early stage companies can avail of besides the loan package which is still getting rolled out. MSME SAMADHAAN is one such benefit where a startup will get payments in a maximum of 45 days. Financial assistance through MSME incubators is also a key attraction. At 100X.VC we are asking all our startup portfolio companies get the MSME registrations,” said Sanjay Mehta, Founder & Partner 100X.VC and Board Member, TiE Mumbai.

Startups have long been facing a problem of delayed realisation of their bills and receivables, particularly from large corporate buyers and government organisations. Especially in the times of COVID-19 when the need for cash flow for startups is at the highest level, being MSME registered makes good sense for Startups given its numerous benefits. The Micro, Small and Medium Enterprises Development Act, 2006, MSME SAMADHAAN made provisions to mitigate the problem of delayed payment, whereby any buyer who fails to make payment to MSMEs, as per agreed terms or a maximum of 45 days, would be liable to pay monthly compounded interest at three times the bank rate notified by RBI.

Any individual or Micro and Small Industries (MSEs) startup that has innovative business ideas at near commercialisation stage can approach the Business Incubators approved under the scheme. Under the scheme, various institutions like Engineering Colleges, Management Institutions, Research labs, etc. that have in-house incubation facilities and faculty for providing handholding support to new ideas/entrepreneurs can apply in the prescribed application form. The main objective of the scheme is to promote & support untapped creativity of individuals and to promote adoption of latest technologies in manufacturing as well as knowledge based innovative MSMEs.

Benefits of the MSME registration

  1. Financial assistance up to 15 lakhs for developing and nurturing an idea.

  2. Financial assistance of up to 1.00 Cr. as grants in aid for the seed capital support to HIs/BIs for converting deserving ideas into startups 

  3. MSME registration helps in getting government tenders

  4. Under bank loan, 15% import subsidy on fully automatic machinery

  5. Becomes easy to get licenses, approvals and registrations, irrespective of field of business

  6. Compensation of ISO certificate expenditure

  7. Registered MSMEs gets tariff subsidies and tax and capital subsidies

  8. Gets exemption under Direct Tax Laws

For more details of Atmanirbhar package and its Benefits, please visit www.msme.gov.in.

Other initiatives by TiE Mumbai

In this unprecedented scenario, TiE Mumbai continues to assist Startups and has organized several webinars with investors, legal assists, Industry leaders and mentors to help entrepreneurs with much needed guidance to tide over the current situation.

Tech in new retail – Post-COVID-19 – While the Retail industry is getting ready to face new challenges to revive the business in post-COVID-19 phase, there seems to be consensus on certain new trends. Online, whether it is Commerce, Education or Collaboration certainly seems to have gained traction. In retail, Contactless Commerce, In-store digital experiences, Integrated Commerce across new channels, In-store Social distancing, Contactless Payments etc. are emerging as new business requirements for post outbreak customers. Having an online presence will not be a choice anymore but hygiene. The webinar deliberated on the technology imperatives & opportunities from the COVID situation.

Is Your Business Ready to Face the Corona Challenge? – This was a mentoring session for startups in the areas of Revenue & Income Optimization, Partnerships & Alliances, Investment & Financing, Operations & People issues and Cash Flow & Financial Management.

Webinar on Raising Funding in Difficult Times – This session focused on the importance of maintaining a nibble footed, solid low-cost business model to tide over the current situation. With a crunch of liquidity and poor consumer sentiments, investors will now look for niche business models to invest in.

Content Is the New Gold – This Ask Me Anything session provided insights for Startups on Content Creation, Brand Building, Customer Engagement & Acquisition through Content, Product /Services Review & Opinions System and Consumer Analytics & Retention in the Social Media World.

Understanding the Challenges of Deploying AI in Retail – AI’s impact in retail is being felt across a range of functions and use cases ranging from auto-replenishment and preventing stock-outs, to automated self-checkouts to computer vision-based category analytics. This webinar explored the emerging use cases where AI is seeing deployment benefits, how retailers are evaluating between build vs buy decisions while sourcing and how retailers are navigating complex issues around user adoption, data quality, and data literacy.

Ask Me Anything with Sasha Mirchandani – This session focused on how to survive the COVID situation and understanding the cash position of the company. He stressed on active communication with all stakeholders, the need to hire opportunistically, explore what will drive growth, innovative concepts of work and also dealt with challenges of managing employees/ teams.

TiE Mumbai supported The Economic Times Sales Strategy Summit – It is a virtual summit featuring live appearances and workshops by some of the greatest minds in sales and marketing. The focus of the summit was to learn how to over deliver at every stage to generate thrilled buyers. The summit also looked at key topics such as buyer journey, productive and effective sales technology, diversity and inclusion in sales force and aligning the sales and marketing functions.

About TiE Mumbai

The Indus Entrepreneurs (TiE), was founded in 1992 in Silicon Valley by a group of successful entrepreneurs, corporate executives, and senior professionals with roots in the Indus region. Since 1992. TiE has been supporting entrepreneurs by offering education, mentorship, networking and funding opportunities. The mission of TiE is to foster entrepreneurship globally through the 5 pillars of TiE: mentoring, networking and education, funding and incubation. Dedicated to the virtuous cycle of wealth creation and giving back to the community. TiE’s focus area is to generate enable the next generation of entrepreneurs. There are currently 11,000 members, including over 2,500 charter members in 60 chapters across 17 countries. TiE’s mission is to foster entrepreneurship globally through mentoring, networking, and education. Dedicated to the virtuous cycle of wealth creation and giving back to the community, TiE’s focus is on generating and nurturing our next generation of entrepreneurs.

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India's largest mobile gaming platform Mobile Premier League (MPL) has partnered with Mumbai-based game developer Lifelike Studios to launch Rogue Heist, India's first indigenous multi-player online shooter game exclusively on the MPL app, ahead of other platforms. Rogue Heist is developed by Lifelike Studios and backed by Bollywood Actor and Producer Arbaaz Khan and Time2play Gaming Studios.

Mobile Premier League (MPL) - Rogue Heist

Rogue Heist is one of the first multi-player Esports on the MPL platform and will see users face off against each other, with cash prizes for grabs for each battle and tournament. MPL currently has over 40 games on its platform.

The idea behind Rogue Heist is to create a unique experience of a heist, which is intense, engaging, and fun in a truly competitive real-time multi-player environment.

The game mode on MPL is Rogue Heist-BRAWL - a super fast, action-packed Esport mode. Each game lasts only seven minutes in which 10 players are pitted against each other to steal the maximum amount of money. Here, the players get the real feel of a heist, yet come out top gainers based on their individual performance. Based on the leaderboard, top players will win cash prizes on MPL, making it a virtual cash heist with real money for takes.

Commenting on the launch, Shubh Malhotra, Co-founder, Mobile Premier League, said, "Rogue Heist is a very exciting and engaging game and we are glad that it is launching exclusively on MPL, even before the Google Play Store. The graphics, gameplay, and the overall experience is top notch and our users are going to have the time of their lives, participating in a virtual cash heist. Lifelike Studios has done a great job optimising the game for our platform and we look forward to working with them to take Esports to all corners of the country."

"MPL has been our first choice for collaboration from the beginning. With the opportunity of exclusively launching on MPL (for real money awards), I am happy that we overcame many challenges by deep collaboration between both our teams. The biggest challenge was to reduce the size of the game from 1.5 GB to 450 MB for MPL users while still being able to provide the true Rogue Heist experience. As this is a live game, we plan on providing constant updates to keep MPL users engaged," said Ashish Beuria, CEO, Lifelike Studios.

"Rogue Heist will be a game changer, which is made in India. Our team is really excited and happy to launch the Esports version of Rogue Heist on MPL, as it gives us the opportunity to engage with their massive playerbase and geographical reach all over India and Indonesia, while at the same time providing an exciting, edge-of-the-seat shooting game experience to MPL players," said Bollywood Actor and Producer Arbaaz Khan.

About MPL

Founded in 2018, MPL is India's largest Mobile Gaming and Esports platform. It has grown to over 40 million registered users and currently has over 40 games, including titles like FreeFire and World Cricket Championship. MPL also has multiple gaming studios and developers as partners to publish their games on its platform. MPL's app is available on both Android and iOS.