It’s been a long time coming but Amazon is finally rolling out Prime Video users’ ability to build user profiles globally today. The app was first released earlier this year in a few test markets, but this is the first time it’s being available to users worldwide.
Finally, you no longer need to sift through suggestions based on what is watching every person you’ve ever lent your Amazon password to.
Amazon lets you build six profiles, one of which is set as default; these will include personalized suggestions based on the preferences and browsing habits of the individual customer. As with Netflix, you can also set up other accounts as children’s accounts, restricting open content. Unlike Netflix, Amazon currently doesn’t allow you to change your profile using cutesy avatars.
That said, the same streaming limits apply as before despite the ability to create six profiles: up to three simultaneous streams, but only two of them can watch the same video. You can also completely disable the feature if you want to use the properly named ‘manage your profiles’ page from Amazon.
Prime Video first introduced profiles in India and select countries in Asia and Africa. The worldwide rollout is still happening in phases, so not all customers will see the profiles immediately, but starting today the function rolls out globally.