Tata Starbucks on Thursday opened its first drive-thru store in India entering into a new format in the country.
The company has opened its first drive-thru store in India at Ambala Chandigarh Expressway, Singapura in Zirakpur.
“Tata Starbucks has had an incredible journey in India, and we are proud to have achieved yet another milestone. The opening of our first drive-thru store showcases our commitment to evolving our brand and business in India and providing new and meaningful experiences to our customers,” said Navin Gurnaney, chief executive officer, Tata Starbucks Pvt. Ltd.
The drive-thru format is convenient for customers who want to pick up their orders from their cars , or travellers on the go.
The drive-thru window offers them the same range of menu items available at other Starbucks locations. However, the café also has two levels of in-store seating and offers free wi-fi and Starbucks merchandise.
To introduce the drive-thru in India and engage with customers, Tata Starbucks launched a digital marketing campaign.
Late last month, the company resumed its dine-in service at select stores in Delhi, Bangalore, Hyderabad, Kolkata Ahmedabad, Surat, Vadodara with enhanced cleaning and sanitizing protocols. The stores operate with 50% seating capacity to allow for social distancing between customers and employees. However, home delivery and kerbside takeaway service is available for customers across India.